Bringing Christmas to Charity
The aim for this project was to design branding for the “Mingle and Mistletoe” event. Targeted towards adults ranging from 25-75 years old who love supporting toy drives, especially around the holidays. This project is designed with Christmas and charity as the main focus and intrigue.
Deliverables
- • Branding
- • Poster
- • Banners
- • Leaderboard
- • Emailer
Features
- • Holiday-Driven
- • Soft Elegance
Platforms
- • Illustrator
- • Indesign
Sketching from Start to Finish
Everything for this event had to be designed and created from scratch. Starting with the name and logo design, to the creation of all the branding and promotional pieces. The main goal was to keep these designs simple, while still staying true to the theme and keeping people interested. This was achieved by keeping the colour palette to the classic red, green, and gold holiday colours, but toning them down a little bit to make them softer. As for the actual design of the promotional material, it was very important that the hierarchy was prominent and that the design of the poster didn’t overpower the message, as well as making all the promotional material look like it belongs together. After many client consultations, the final designs were reached.
Poster Mockup
Poster Mockup
Matching the Design
to the Message
The final design delivers a soft and warm design to accompany the message behind it. This promotional package is designed with elegance and community in mind. The client was happily satisfied with the result, and especially enjoyed that each design looked like it was a wrapped gift. Looking back, spending more type on font selection and typography placement would greatly enhance these designs.
