Making Typography Speak
The aim for this project was to design a magazine layout in a more imaginative and eye-catching design. Targeted towards graphic design and typography enthusiasts who are interested in the power of type. This magazine spread includes design elements referencing the evocative word “unload,” which was pulled out of a hat.
Deliverables
- • Magazine Layout
- • Illustrations
Features
- • Imaginative
- • Personalized
Platforms
- • Indesign
- • Illustrator
Sketching from Start to Finish
The initial sketches were mostly focused on the wordmark,“Unload.” I was given this word and tasked to express it only by using items that describe the word. To do this, I did a mind map to figure out all the possible ways the word “unload” could be used, I ended up by going down the path of unloading boxes out of a truck. Once that was chosen, I then did layout sketches and created a colour palette. After all of that was decided and after many consultations with the client, it was time to create all of the graphics and flow all of the text into a spread. It was very important to carry the theme of the boxes throughout the spreads, without making it feel disconnected.The colour palette was adjusted many times throughout the building process to ensure good readability and contrast.
Magazine Spread Mockup
Scroll Through to See the Progress!
A Personalized Statement Piece
The final design delivers a unique, and personalized magazine layout. Including a box design for the type that would be intriguing for any viewer. The client was thrilled with the end result of this project, saying that they really liked the custom letters that were built for the evocative word and title of the text. Looking back, I would definitely spend a bit more time on the body text, making that more of a statement piece also, as well as adjusting the colour palette once more to make the blue background lighter.
